News

Centric Acquires Green Apple Media

January 2, 2008
LOS ANGELES, CA. Centric has acquired Green Apple Media, a Webby Award-winning interactive development studio specializing in rich media for entertainment clients that include Warner Brothers, NBC Universal, Disney, Advanstar Communications, and West Coast Entertainment.

The Green Apple Media acquisition extends Centric's rich media and Flash development skills, which is part of the core of Centric's offerings to clients such as Memorex, Epson, and Joico, while Centric extends Green Apple Media's clientele into the leading-edge interactive realm of social spaces and virtual places.

"Both studios and enterprises are looking at a complete solution that can span conventional websites to MySpace campaigns, Facebook applications, and Second Life programs," explained Steven Apple, Green Apple Media's founder and Centric's new Vice-President, Business Development. "Together, we provide a seamless suite of services from motion graphics production to social marketing progams and virtual world development. Centric has delivered some of the most stunning ideas I've ever seen. I'm excited to be part of this forward-looking team!"

"We're really excited to have Green Apple Media become part of Centric," said Jason Stoddard, Centric's founder and Managing Partner/Strategy. "We believe that both social spaces and virtual places are natural environments for entertainment-and, at the same time, marketing via social engagement and story are beginning to become part of the mainstream of corporate outreach programs. The fit is natural, synergistic, and will bring added value to all of our clients, both in the entertainment and corporate space."

About Centric
Centric, the Agency of Change, is an interactive agency working in social spaces and virtual places, with a strong focus on both US and Asian business. Founded in 1994, Centric's clients include Memorex, HP, Epson, L'Oreal Europe, ING Asia/Pacific, Freestyle Watch Company, and Veeco. Centric maintains offices in Los Angeles, Shanghai and Tokyo, as well as in the virtual worlds of Second Life and HiPiHi.